Blog Tropical fruit and beverage introduced

From November 10–12, 2026, Rita Food & Drink Co., Ltd. will participate in FHC Shanghai 2026 at the Shanghai New International Expo Centre (SNIEC), China, presenting its diverse Vietnamese beverage portfolio, including fruit juices, coconut water, energy drinks, coffee, milk-based beverages, tea, sparkling beverages and tropical ready-to-drink products.

European beverage aisles are being reshaped by formats that do more than deliver liquid. Across Germany, France, the Netherlands, Italy, Spain and the Nordic markets, importers and retail buyers are scanning the ready-to-drink category for products that combine visual appeal, unusual texture and packaging that invites a second look.

The European beverage trade is watching a new category take shape as protein coconut water moves from specialist sports-nutrition shelves into mainstream convenience retail. RITA Chocolate Flavored Protein Coconut Water, a 325ml aluminium can built around 15g of protein per serving, is the newest entry in Vietnamese manufacturer RITA Food and Drink Co., Ltd’s export catalogue, and it arrives at a moment when buyers across the continent are actively searching for drinks that pair indulgent flavour cues with a clear on-label protein declaration.

European beverage aisles are being redrawn by shoppers who want familiar fruit notes alongside visible, simply formulated ingredients, and the aloe vera drink with chia seed grape flavor has become one of the most discussed launches of the season among category buyers.

There are trips you recount by listing the places. And there are trips you can only recount through feeling: the feeling of standing at the edge of Erhai Lake at dawn with nothing adequate to say, of getting deliberately lost in the stone lanes of Lijiang's old town and losing track of the time, of breathing the high-plateau air of Shangrila for the first time and understanding that there are things in this world that cannot be described without being lived.