Blog Tropical fruit and beverage introduced

From October 17 to 21, 2026, Rita Food & Drink Co., Ltd. will showcase its Vietnamese beverage portfolio at SIAL Paris 2026, held at Paris Nord Villepinte, France, at Hall 5 – Booth G-141. Rita will present its beverage products, explore new product concepts and connect with international buyers and partners for potential OEM, ODM and private-label cooperation.

Regulators across Europe are taking a harder look at how ready-to-drink protein coffee is labelled, formulated and documented, and the timing matters for manufacturers with ambitions in the region. Nutritional thresholds, front-of-pack schemes and import paperwork all sit higher on the agenda in Germany, France, the Netherlands, Italy, Spain and the Nordic markets.

On October 20, 2026, Rita Beverage celebrates Vietnamese Women's Day with heartfelt appreciation for every woman who contributes to our team, our culture, and our growth. A tribute to strength, warmth, and dedication.

On October 20th each year, Vietnam pauses to recognize and celebrate the women who shape its families, communities, workplaces, and future. Vietnamese Women's Day is not a formality. It is a genuine cultural occasion: a moment to look around, to see clearly the contributions that are sometimes taken for granted, and to say, with sincerity, that the strength, care, and dedication of women are not incidental to what we build together, but absolutely central to it.

European beverage aisles are being reshaped by a quieter demand — shoppers want drinks that taste interesting, travel light and leave a lighter footprint. That combination has pushed coconut water with sea moss blends from novelty conversation to everyday chiller staple, and the newest entrant from RITA, Coco Sea Moss Coconut Water with Sea Moss Strawberry and Lemon Flavor 325ml Sleek Can, shows how a tropical base, a marine ingredient and two familiar fruit notes can sit inside a recyclable aluminum format built for modern retail.

Some trips are planned on a calendar. Others are remembered in a different way entirely: not by the dates or the itinerary, but by the feeling of arriving somewhere together, doing things that made people laugh out loud, and returning with the quiet sense that something between the team had shifted for the better.